Newspaper ads are very expensive, especially if you run them for a period comparable to a yard sign. And newspaper ads don't reach nearly as many people as yard signs can.

A 50 pack of yard signs with high traffic road exposure can easily reach more people in one day than even subscribe to the newspaper, let alone the much smaller amount of people that will happen upon your ad.

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Distributing flyers, either door to door, on windshileds, or by passing them out on a sidewalk, is very time consuming and tedius. Especially if you're trying to reach the same amount of people that you'd reach with yard signs.

You can spend an entire day and hang flyers from doorknobs and you may only get out 300, and that's if you're quick.
But just a single yard sign on a busy street corner can reach 300 people in under 30 minutes. It's a numbers game and flyers are no match for yard signs. They don't even come close to the same amount of exposure.

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To get the same kind of exposure that you'd have with just a 50 pack of yard signs with high traffic road exposure, you'd have to spend a fortune in printing and postage.

Even if you use direct mail and have good luck with it, yard signs can compliment your direct mail campaign and reach people while they're out of home, and of course, reach the large percentage of people that may not be on the postal route or mailing list, such as people driving through town.

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Before the Internet, everyone would "let their fingers do the walking." Today, the yellow pages reach far fewer people and the people that they do reach, are the ones that are already looking for your service.

But what if people aren't yet looking for your service? Yard Signs reach potential customers while they're out and about, before they even put any thought into using your product or service.

Yellow pages can also take up to a year to get published, then it can take several more months for people to phase in the new book. And if you decide you want to change your ad, you'll have to wait another year.

Despite the declining number of people that use the phone book, ad rates remain extremely high and you still won't come close to the same kind of exposure as yard signs will.

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Similar to the yellow pages, people will only be looking online for your business if they're already looking for your product or service. Yard Signs can generate fresh leads that were tempted by your ad that weren't already looking for your service.

Online ads can be challenging to target specific local areas and they usually only do so when people have been looking or searching online for your service or related services. Yard Signs can be used in specific areas and target a more relevant audience, as well as fresh leads, in less time.

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Although radio audiences continue to go down in many areas, airtime is expensive. Depending on the size of the audience expected to be listening, it could take you longer to reach the same amount of people as a 50 pack of yard signs with high traffic road exposure.

Even if you're currently using and having success with radio, yard signs can compliment that advertising and reach the many people that are not tuned in. Especially since radio advertising is usually a pretty focused demographic, whereas yard signs reach everyone.

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Billboards are a similar form of advertising to Yard Signs. They reach people while they're out and about, or "out-of-home" advertising, as it's known in the industry, just as yard signs do. However, yard signs do it better for a lot less money.

Billboards are usually fairly long term leases, and most businesses can only afford one or two at a time. The locations may not target the right people whereas yard signs can be used in many more locations that target certain areas more completely. Billboards are normally set way back from the road and only reach motorists passing by at high speeds whereas yard signs can be placed where cars are stopped and have more time to reach them.

If you're currently using outdoor and haven't yet tried yard signs, you'll be amazed at the increased results for such a lower cost.

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There are few things on earth that people despise as much as telemarketing calls, particularly if they're on the do-not-call registry.

Assuming you're not concerned with the negative image your business may get from using telemarketing, it would still cost a fortune to reach the same numbers of people that would see your yard signs with high traffic road exposure.

Yard signs are more economical and reach more people without disturbing them in the middle of dinner.

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