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10 Reasons We Don't Recommend  Reverse-printing  Signs


1. EVERYBODY does it.

If you want your signs to stand out, your signs will be most unique looking if they don't have the same ubiquitous colored background. 


2. It creates a double margin and your copy ends up being smaller.


There's the edge of the sign to where we can start printing and then there is the edge of the reverse printed area to where your copy starts. This may not seem like a lot but it actually reduces your copy area by around 12%. Would you want to pay for 100 signs but only receive 88 of them? On an 18x24" yard sign in landscape format, instead of accommodating the usual 6 lines of copy, a reverse-printed sign will only accommodate 5 lines of copy.

 

3. You will see every tiny speck of dust.


One of the things that is beyond our control is when tiny specs of dust or foreign objects adhere to the static charged sign boards. When the signs are reverse-printed, you will notice ALL of them. They wouldn't be noticeable from a normal viewing distance but you will see them up close.



4. The signs become very slick.

The signs will not stack easily. The ink makes them slip and slide all over the place. 


5. Expect to get ink on your fingers when handling a lot of them.

6. More impact on the environment. Not as easily recyclable.

7. Can make layouts look busy or crowded

Just like when the layout has an all white background, if your layout is all reverse printed, the design will not be divided up enough and can look busy if there's a lot of copy. When we start from scratch, most designs will have a mix of some reverse-printing to help break up the monotony. It is better to have a double margin on one or two lines where the copy can be smaller than on the whole sign.

8. It blends in with the natural landscape and doesn't stand out as much.


Nothing sticks out more in the landscape than a bright white signboard. If you go filling in your background, it won't stand out as much. If having an eye-catching sign is your goal, reverse-printing with a darker color is not a good idea.

9. A greater chance of having misprints or an underrun.




Every minor crinkle and crease in the sign boards will be more evident when your layout is reverse-printed. If the defect is within tolerance, you will still get it. If you'd rather decrease the likelihood of a misprinted sign, reverse-printing is not a good idea. And because reverse printing uses more ink, there is a chance there won't be enough ink to complete the entire order. Particularly, if it is a custom mixed color or an uncommon color.

10. Greater projection onto the reverse side.

When sunlight shines from behind the sign, it can project the back onto the front, making it hard to read. Reverse-printing the layout prevents us from the usual layout techniques we use to minimize that.


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